Everything you need to know about the business of attention, because apparently attention has a business model now.
Tolú
Updated September 3, 2026
I was born in Ibadan, Nigeria, and now live in Lagos, Nigeria.
I currently work at the BBC World Service as Partnerships Associate, West Africa for BBC News Africa.
I’ve spent the last 3.5+ years at BBC News working across the systems that determine how media reaches people: broadcasters, telecoms, publishers, platforms and partnerships. I’ve helped shape distribution, partner operations and audience growth across African markets, whether the audience gets there through an antenna or an app icon. Attention does not care whether we call it linear or digital.
I joined in 2023 in Business Development and now work in World Service Partnerships. Apparently, if you spend enough time helping partnerships actually work, somebody eventually puts Partnerships in your job title.
Before the BBC, I worked as a management trainee across operations and business support at DHL, contributed to product and data visualisation at Prifina, and worked on entrepreneurship through ADRELATED, a three person circular fashion and cultural commerce project where I ran publishing, inventory, sales, logistics and finance. I’m also a Director at Pathway Model School in Akure, Ondo State, Nigeria, where I’ve been involved in my family’s education business for several years.
You can find the longer version of my work in my Professional Record, or book some time with me if you’d rather talk.
I’m also on X, LinkedIn, Instagram and YouTube. You can check my GitHub too. I’m working on making the contribution graph offensively green by next year.
I also keep What I’m Reading, a small passion project where I collect the things I’m reading, thinking about and occasionally disappearing down a rabbit hole over.
Or just email me.
Build Log
Websites and web design services for people who want their users to have a good experience and, ideally, complete the objective instead of wandering around confused. A surprisingly high bar.
Independent, Africa centered research on media policy, economics and technology, written for policymakers, academics, media executives and technology companies. Because serious research does not have to read like punishment.
Made in Nigeria denim, starting with white denim reworked through Nigerian print and textile treatments with local makers. A better lifestyle.
An idea for an AI professional services company for the attention economy across media, sports, music, advertising, creators and entertainment. Currently pre product, pre revenue and, most importantly, pre pretending otherwise.